Surviving Bullies Project Blog
Monday, May 01, 2006
How to Market Our Book?
ith a fast-approaching publication date of August 1 for the Surviving Bullies Workbook, we’ve just kicked off our book marketing campaign and have been industriously sending out review copies to book reviewers for consideration. I am leading this effort.
Most book review venues require that publishers send in their galleys or finished copies as much as 3-4 months in advance. This means we realistically need to send out our workbook between the dates of April 1 and May 1.
I’ve sent out copies to the big wigs like Publisher’s Weekly and Library Journal. Entire eight-hour days have been spent scouring the internet for viable and reputable book reviewers. I’ve been off on wild goose chases many times, often thinking that I’ve found good reviewers and then realizing that some writers are just fulfilling their book-reading hobby, and don’t actually have any credentials or background knowledge.
I’ve found newspaper websites have been the most difficult to navigate--they seem to take great pains in making themselves as hard to reach as possible. I find myself getting lost in their labyrinthian websites trying to find the right people to contact!
I have sent out promotional packages consisting of the book, vital information, and a cover letter to all of the large newspaper conglomerates and well-known review journals including New York Times Book Review, San Francisco Chronicle, Chicago Tribune, The Bloomsbury Review, and The Boston Book Review. The disconcerting thing is that most of these publications will not even notify us of a review, we just have to hope and check their pages often. When all is said and done I will have probably sent out a few hundred review copies to publications across the country!
And since I’ve got so much on my plate in these ensuing weeks, I’d better conclude this blog entry now. More soon.
Posted by Dickon on 05/01/06 at 10:00 AM
Next entry: The Pilot Program Results are in!
Previous entry: Oh China
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